After my chat with Phil I am finally sure about my direction. My animation will still be based on a pop up book but with a slightly different style. So I have decided that my animation will work like a sort of awareness for Uneducated parents in Africa, mothers in particular. The main theme will be vaccination (possibly for malaria) which will encourage mothers to immunize their children and give them a better future.
After a small research I've noticed there are some certain characteristics about African art that makes it so distinctive:
- Vivid Colours (Bright Red and Yellow, Black and Blue)
- Emphasis on the Human Figure (Elongated figures with long limbs)
- Visual Abstractions
- Non Linear Scalings
- Rough Edges in Sculpture (Cubism)
- Emphasis on the Bright Background (Figures working like a foreground)
- Personified Nature
"The African continent has produced a great diversity of art from prehistoric times to the present day. In many instances, art production has been related to ritual or tribal ceremonies, as well as serving more secular decorative functions, but it is not always easy to determine the function of a particular work. It is also problematic to label as 'art' the productions of African craftspeople who frequently considered their work as an essential part of secular or religious life. In many tribes, the artist had a high status, but the artist would not necessarily have been the equivalent of the western fine artist who relied on patronage or the marketplace to regulate his or her production."